Let's try a little experiment. Every single rider, every single time. Who knows what may come of it?


PI DRY™ technology shrugs off precipitation to keep you comfortable in tough conditions, so you can Ride 365.

Pearl Izumi Ride 365

First, there is no "normal" weather. Every day and in every place the weather is the unknown variable that can make the difference between tolerable and terrific.

Baja Pioneering - Brian Lopes & Dave Wonderly

World Champion Brian Lopes and Ambador Dave Wonderly rode the famous 22 Day Trail from sea to sea and back in spring of 2017.


With the need for other trail/road users to communicate, we want you to consider something about riding with earphones.

Ambador Maria Cesca Takes on the Copper Triangle - Endure & Enjoy

Though she lives along the coast of Florida, every summer Ambador Maria Cesca travels to the high mountains of Colorado to challenge herself on a long ride. This year however, she had her husband and two sons along for the ride.


BioViz™ is not just another “hi-vis” thing. Designed from the driver’s perspective, it’s real technology that’s been real-world tested – to grab the attention of humans, not cameras.


While we get that for some it might be all about the look, it’s not what this thing is all about.

Staring at Stems

Press start. Put it in your pocket. And ride. A ride should be a break from staring at a computer. Not more of the same.